Export Trade Strategy for Business Support Organizations
Advancing the fundamental role of BSOs in sustainable development of international trade in the agrifood sector.
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Video
3 hours in total
Text material
120 pages
Assessments
4 tests
Certificates
1 Certificate of completion
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Course Lessons
“As the export manager for a 200-member coffee cooperative, I thought we already had our plan figured out. But the course’s section on turning vague ambitions into measurable SMART export goals completely re-framed our roadmap. In three months we’ve secured two new EU buyers and our members finally see clear milestones, not just dreams.”
María Fernanda López – Bogotá, Colombia
“I joined because I’m grooming my eldest daughter to run our flower-export firm. The succession-planning lessons pushed me to document SOPs, map a two-year hand-over, and involve her in buyer meetings early. For the first time I can picture stepping back without fearing the company’s future.”
Amina Yusuf –
Naivasha, Kenya
Naivasha, Kenya
“Vietnamese cashews are world-class, but breaking into premium markets felt like a closed club. Your ‘buyer-persona’ worksheet made me profile niche Korean snack brands; two months later I shipped a pilot pallet to Seoul. The negotiation role-plays were so spot-on that the importer asked which consulting firm trained me.”
Tran Minh Phúc – Ho Chi Minh City, Vietnam